Indias Most Admired Construction Brands!

April 2021
Indias Most Admired Construction Brands!

List of Winners in Ranking Order:

1. Tata Steel
2. UltraTech Cement
3. Larsen & Toubro
4. ACC
5. Ashok Leyland
6. JK Cement
6. Tata Motors
7. JSW Steel
8. Tata Projects
8. Schwing Stettar (India)
9. Shapoorji Pallonji & Co
10. JCB

Apple, Amazon and Microsoft hold the top spots in the Fortune List of the World’s most admired companies in 2021 – specially fitting in a year in which we all leaned most heavily on tech giants - to connect, entertain, and even feed us in a time of isolation. These were arrived at based on a poll of some 3,800 corporate executives, directors, and analysts.

At CW, we set about and created a robust process ourselves, that polled 1600 senior and middle management executives from within this industry, to get to our own heroes – the Most Admired Construction Brands! They were asked to vote from 130 Construction Brands (which contribute a turnover of Rs 8 trillion per annum) across multiple categories like Contracting, Realty, Cement, Steel, Construction Equipment, Construction Chemicals Paints, Tiles and Sanitaryware, and Glass sectors. They were to take into account parameters like: financial performance, scale and speed of execution of projects, commitment to customers, corporate governance, ethics, best business practices, social responsibility, adaptability, eco-friendly and customer-friendly policies and transparency, amongst others, as they perceived them.

The respondents – belonging to and working with these industries - were asked to Vote for 10 Companies, with a provision to add a name if they felt it was missing from the list.

The Top 20 Brands were put to a Jury on 18th March. This Jury comprised of:

Kaushik Roy
Advisor – Brand Strategy
Reliance Industries Ltd

Sunil Narula
Vice President – Marketing
Panasonic Life Solutions India

Ketan Kulkarni
CMO & Head – Business Development
Blue Dart Express Ltd

Rajesh Mani
Head-Marketing and Corporate Communications
Ashok Leyland.

On the recommendation of the jury the following was decided:

  • Instead of trust – which is what we started out with - the Jury recommended we call them the industry’s Most Admired Brands, and recommended that we intensify the process henceforth to qualify for a Trust vote;
  • 10 Top Brands were selected by each individual jury member, which comprised the total jury vote;
  • To arrive at the final vote, they suggested we give weightage to the votes we had received from Senior Management in the survey. So, a weighted average of the Jury’s vote and Senior Management votes was done to arrive at this list, of the 10 Most Admired Construction Brands, presented in ranking order.
  • Some ranks are a tie with 2 brands. (See Box). All these have been featured here and they share their views on what they think got them on this list.

    It doesn’t end here; in fact, this is just the beginning. We will have more deliberations on this during this year; if you’d like to know whether your brand was featured in the list, or if you would like to participate in this exercise write in to Meanwhile, read on…

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