HTC WOLFFKRAN rebrands to WOLFFKRAN


January 2020
HTC WOLFFKRAN rebrands to WOLFFKRAN

HTC WOLFFKRAN, the UK sales, rental and service subsidiary of tower crane manufacturer WOLFFKRAN, has changed its name from HTC WOLFFKRAN to WOLFFKRAN. The beginning of the new year also sees initial preparations to move the business to new premises in Auckley in 2022.

The name change completes the integration of the UK crane rental business HTC Plant Ltd that was acquired by WOLFFKRAN in 2015 into the WOLFFKRAN Group. “While the HTC brand was deliberately kept in the company name initially in order to maintain the established track record of the rental provider in the UK construction sector, we are confident that the WOLFFKRAN brand has now become synonymous not only with state-of-the-art tower crane technology, but also expert lifting solution services as a whole in the market,” said Richard Coughtrey, Managing Director, WOLFFKRAN. The name change will have no effect on the management and organisational structure of WOLFFKRAN or the products and services provided.

Coincidentally, the outset of 2020 also marks the beginning of the preparations for moving the business of WOLFFKRAN from its current location in Sheffield to new premises in Auckley, Doncaster. The move is planned for 2022 and the result of the sale of the current location by the landlord last year.

A detailed planning application has been submitted to the Doncaster Council for consideration. Once approved, planning is anticipated to take around six months and the subsequent construction a further 18 months. The completion date of the new premises is set for the beginning of 2022 and will deliver industry leading offices, welfare facilities, workshops and paint shops for the business, as well as an extensive storage facility, allowing for efficient crane servicing, preparation and delivery.

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